You know it, and so do we: online booking is becoming essential. The hotel industry has understood this well: according to Médiamétrie, 78% of French people book their hotel rooms online.
And yet 80% of equipment rental businesses still work on paper. 📝
With the rental world changing, failing to meet customer expectations can be fatal.
Here are 3 reasons that will convince you to adopt online booking for good. AND, at the end of the article, we help you choose your booking tool. 😉
1. Make money, lots of money 🤑
By adding an online booking tool, you will generate more revenue, for a simple reason: you get bookings at any time of day. Even while you sleep! 😴
You can quickly see how your bookings are evolving and how your business is growing, and focus on your core business.
📊 The Lokki figure
48% of bookings are made while you are closed.
At Lokki, we have noticed that half of all online bookings are made while shops are closed. Our statistics show this in the distribution of booking times across our rental businesses:
+26% growth for our rental businesses using online booking
Adding online booking makes the customer journey easier and makes your management easier too. Our customers see strong growth with this tool.
Find out how Alexandre, a bike rental operator using Lokki, generated more than 100 online bookings in 48 hours.
2. Save time, lots of time ⌛️
Booking in store or by phone depends on your opening hours. A customer who wants to book in the morning or in the evening is stuck, and probably frustrated.
Beyond being able to book at any time, you stop wasting time.
❗️ No more hours spent processing bookings in your software.
❗️ No more paper and the risk of losing information.
Imagine having all your customer's details without taking a single note. 😄
The idea is to combine different booking channels: in store, by phone and on your website.
Stop imposing a choice on your customers: let them decide. Let them book 24/7.
3. Build customer loyalty 🤝
When booking, customers enter all their contact details. This is an excellent way to promote your business afterwards. With an email address and a phone number, you can keep communicating with them.
Stay in touch with your customers. Keeping a customer costs 5 to 10 times less than winning a new one.
💡 Online payment secures your bookings. No more customers who fail to turn up on the rental day. They will have paid before they even arrive 💰
If they are happy with the service, your customers will rent again. If you keep communicating with them, they will remember you. BINGO: the winning combo for a loyal customer!
💡 Lokki's tip
Building your own booking management tool is slow and tedious. Today, many tools let you manage your rental bookings quickly and easily.
How to choose your online booking tool 😄
The ultimate checklist and questions to ask yourself
✅ The commission
✅ Customisation to match your brand
✅ Connection to your stock
✅ Automatic generation of rental agreements
✅ Online payment
✅ Acceptance of the general rental terms
As you can see, online booking is becoming crucial for your business. It makes the customer journey easier by offering an extra, faster way to access your rentals.
But above all, it makes it easier to manage AND grow your business. It's a win-win: what more could you ask for?
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