⚡️ Event equipment rental: a booming sector
📊 Effective strategies to boost your revenue
👀 How to gain visibility online
The event rental sector in France is booming in 2024, driven by the resumption of physical events and the growth of hybrid events. With demand continuing to rise in sectors such as corporate, entertainment, and cultural events, this market now represents significant value and continues to adapt to new consumer expectations. Digitalization is playing a key role, facilitating online bookings and offering rental professionals opportunities for strategic expansion, particularly in areas with high event activity such as the Île-de-France region.
If you're still wondering how to increase your bookings and prepare your event activities, these tips are for you 🤓
Digitization is key to maximizing visibility and facilitating online bookings. By offering an online booking option, you are adapting to the modern expectations of customers who prefer fast and accessible services. Recent trends in the evolution of online consumer habits show that the number of internet users who prefer to book online is increasing significantly, particularly in service sectors such as tourism and leisure, where digitization and mobile bookings are becoming increasingly prevalent (sources: Resa Conseil, LeptiDigital).
💡Tip: Use an online booking solution that integrates easily with your website. This optimizes your visibility and simplifies the management of your rental calendar.
“Since we started using Lokki, our customers have been delighted to be able to do everything online, from booking to payment, in just a few clicks. This improves their experience and allows us to manage requests more efficiently.”– Maxime Thomas, founder of Maxi Lutins Events and Leisure
Analyze your performance from the previous year: what actions worked well? Where are the sticking points?
💡Tip: Ask your team to identify possible improvements and collect customer feedback to adjust your service.
Here are some points for consideration that you can analyze:
✅ Calculation of revenue
✅ Identification of the most popular products
✅ Detection of equipment requiring maintenance or replacement
✅ Analysis of customer reviews (Google, social media)
To prepare for your new season, prioritize improvements based on identified needs. For example, reducing wait times in stores through better reservation management is a simple and effective solution.
💡Tip: Prioritize online booking to streamline the customer journey and reduce paperwork with integrated management software.
An online booking platform can increase your revenue by making your services available 24 hours a day. Nearly 48% of bookings are made outside of store opening hours, allowing you to reach new customers (source: Lokki Statistics 2024).
“The fact that my clients can book and pay directly via the links sent in the quotes improves the customer experience and speeds up our processes!” – Maxime Thomas, founder of Maxi Lutins Events et Loisirs
Online booking reduces phone calls and manual follow-up, freeing up your schedule for more strategic tasks. The majority of rental companies using an online platform report a 30% time saving in managing their bookings.
💡Tip: Offer multiple booking options (online, phone, in-store) for greater flexibility.
“Lokki saved us a ton of time by centralizing all our administrative tasks, from managing deposits to scheduling.” – Maxime Thomas
Keep track of your customers' contact details and strengthen your relationship with them through personalized follow-ups: seasonal offers, thank-you notes, reservation reminders.
💡Tip: A thank-you email after each rental can encourage online reviews, which are essential for attracting new customers.
“Since we started using Lokki, our customers are delighted to be able to do everything online, from booking to payment, in just a few clicks.” – Maxime Thomas
Having a good local ranking on Google is a winning strategy for attracting customers who are looking for rental services near their home. Nearly 50% of local mobile searches lead to store visits within 24 hours (source: HubSpot).
💡Tip: Create a Google My Business listing to improve your local SEO and make sure it is complete and up to date.
Here's how to boost your local SEO:
Today, 72% of consumers use their smartphones to find local services. So make sure your website is responsive (mobile-friendly) for an optimal experience.
“Local searches such as ‘event equipment rental near me’ have a conversion rate of over 50%.” — HubSpot
With Google My Business, use the Google Posts feature to announce promotions, events, or news to increase your visibility among your local audience.
💡Tip: Post regularly on Google My Business to maintain your presence in local searches.
Customer reviews are essential for boosting your online credibility, especially given that nearly 88% of consumers consult reviews before making a purchase decision. These reviews, particularly on platforms such as Google, play a crucial role in positively influencing your local SEO, while also strengthening the trust of potential customers. Proactive review management can increase conversion rates by up to 18% on average. (AVANCE)
By responding to reviews, whether positive or negative, you also demonstrate a strong commitment to customer satisfaction. Nearly 70% of consumers say they trust companies that actively respond to online comments more, which is essential for building a solid reputation (Observatoire de la Réputation Numérique).
💡Tip: To further enhance your online credibility, consider centralizing the management of customer reviews and reservations via a single platform. For example, Lokki not only simplifies online booking but also tracks customer reviews, making it easier to respond quickly and ensure customer satisfaction.
“Since we started using Lokki, customers can easily leave an online review after their booking, which has significantly improved our visibility and credibility.” – Maëva Jolliton, Bloomi
A clear and structured catalog is essential for the success of an event equipment rental business. A well-organized catalog allows customers to easily view available options, understand product specifications, and make quick choices based on their needs. A good catalog not only improves the user experience, but also increases the conversion rate, as customers are more likely to rent when they have clear and comprehensive information.
To create an effective rental catalog, be sure to include:
💡Tip: Lokki simplifies this task with its ready-to-use catalog, designed specifically for rental companies. With Lokki, you can easily showcase each product with its features, availability, and customization options, all accessible online for your customers. This system also provides real-time access to inventory, preventing booking errors and facilitating smooth equipment management, thereby maximizing the efficiency of your service and customer satisfaction.
“With a well-organized online catalog, I can show customers my entire product range in just a few clicks, which makes them want to rent immediately and makes it easier for me to organize.” – Maxime Thomas, Maxi Lutins Events et Loisirs
The event equipment rental sector is growing, and there are many ways to optimize your revenue and visibility. Whether through online booking, better internal organization, or an effective SEO strategy, every action brings you closer to your growth objectives.
At Lokki, we support event equipment rental companies in managing and growing their business. Our solution simplifies your bookings, inventory management, and much more. To learn more, discover Lokki.
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