AB Location is a bike rental shop nestled in Peyriac-de-Mer, run as a family business by Quentin and his parents. With a 5/5 rating on Google, over 200 reviews, and a simple belief: a bike is, above all, a wonderful experience.
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What makes Quentin and his parents most proud is the atmosphere they’ve created, almost without realizing it. “People come in as customers and leave calling us family.” More than 200 5-star reviews later, every new message still touches them—proof that they offer a little more than just a bike.
In a seaside resort where competition is fierce, how can a business stand out from the crowd and build loyalty among passing vacationers? For AB Location, the answer comes down to one word: hospitality. But providing personalized service to each customer takes time—time that’s often eaten up by phone calls and managing reservations at the front desk.
💛 What are you most proud of in your shop today?
“What makes us most proud is the atmosphere we’ve created with my parents, almost without even realizing it. People come in as customers and leave calling us ‘family.’ We have over 200 5-star reviews, and every time we read one, it really touches us! It means we’ve managed to give them a little more than just a bike.”
✨What’s your secret to having such happy customers?
“Honestly, we love people, and it shows. We take the time to chat and understand what kind of experience they’re looking for: a quiet romantic stroll, a fun outing with friends, or a big group on vacation. It often starts with a morning coffee together before we head out, and we take the chance to share our favorite spots: the little neighborhood restaurant, the picnic spot with the killer view. And if something goes wrong along the way—a flat tire or a dead battery—we jump in the car. People feel like we’ve got their backs, and that’s priceless.”
🚀 Any advice for a bike rental business just starting out?
“Never overlook the personal touch. Technically, anyone can rent a bike. But what sticks in people’s minds—what makes them come back and leave a heartfelt review—is the time spent together before they set off: a smile, a cup of coffee, some good advice. You can’t plan for that—you just have to give it.”
💻 How has online booking changed things for you?
“It’s freed up our time so we can really focus on providing that warm welcome. Between 35 and 40% of our reservations are made online now, so we spend less time on the phone and more time with people—over a cup of coffee—giving them the best tips for their outing.”
35 to 40% of reservations made online
Over 200 5-star reviews on Google
More time devoted to customer service and advising clients
A morning coffee, recommendations for local spots, roadside assistance: at AB Location, the relationship always comes before the transaction.
Between 35 and 40 percent of reservations are now made online: less time on the phone, more time for what really matters—the customers.
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